[Business Development Manager, Sales Professional, Speaker, Philanthropist]
It’s now been 6 months since joining Capeway Roofing Systems, Inc heading Business Development and I continue to wonder where the time has gone. Starting with any company can typically feel overwhelming because of overcoming the learning curves at the same time, getting “thrown into the fire” as they say. For those who don’t know Capeway Roofing you can explore a little further here (www.CapewayRoofing.com) but for now, the quick and short is that we are a commercial & industrial roofing organization serving building owners, general contractors and architects across New England. Certainly, all things roofing.
In the short time I have been here, so much has been accomplished yet so much will continue to be. Areas such as brand improvement, operating efficiency, customer engagement, building and maintaining human capital and improving the Capeway experience. “Often a sign of expertise is noticing what doesn’t happen.” – Malcom Gladwell. You are able to perfect this by being knowledgeable enough and having the humility to be open-minded. Knowing how high the bar needs to be set with quality of workmanship, and customer experience allows us to compete on a national level in all facets of roofing.
What was interesting but shocking to me after working with my first 100 customers was that there is not enough educating going on in the world of commercial roofing. So many contractors propose roof systems and expect the potential customer to know the difference in options, and what the variables are that dictate price points.
The most important things for our customers to know is our “WHY” then it’s our “WHAT.” To know you will be taken care of: honestly, professionally, and timely. To know that your roof has been installed correctly the first time, every time. To know you are safe from repairs and leaks in the future when we leave our contractor guarantee, and certified warranty for the next 20+ years. There’s this little saying that goes like this, “everyone is a roofing expert until it’s time to be a roofing expert.” As sad as it is, the roof of your building tends to only be a priority when it’s time to be a priority. Join a roof management program. Being proactive on your roof maintenance will always decrease costs over the big picture.
We understand the urgency, we understand many don’t know what they don’t know and that the roof repair process or that purchasing a new roof can be very stressful and frustrating. With all of this front of mind it helps our techs, customer service reps, and leadership understand what the customer is going through. Not only do we stay educated on the roofing technical aspects for the benefit of our customers, but we stay educated on the wants and needs of our customers.
The key is to delve deep, bring unique solutions to the table, and make the whole experience more enjoyable for everyone.
I am having a blast here and looking forward to doing more, doing it better and making a bigger contribution.
Feel free to reach out. I would love to hear from you.
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